National Hardware Show logo
Jan 31 – Feb 2, 2023
LV Convention Center

HABITAT 2023

Sponsored by Popular Mechanics

HABITAT is the National Hardware Show’s on-site and digital product discovery showcase, highlighting the ideas and evolving lifestyles that are driving the future of home and in turn, consumer spend.

An elevated NHS experience, HABITAT is designed to connect retailers with the trends, products and merchandising solutions that will drive impactful growth and top-line revenue within their stores, while providing exhibitors the opportunity to showcase their products in a high-visibility feature area.

This year, HABITAT is sponsored by Popular Mechanics! Popular Mechanics brings its audience of over 15 million across digital, print and social the latest news on innovations and inventions, from DIY to outdoor spaces. The Popular Mechanics Test Team creates helpful, reliable, and authentic reviews of tools, outdoor gear, consumer tech and more.

As part of their involvement with the 2023 National Hardware Show, the team at Popular Mechanics will be testing numerous HABITAT Curated products from their Easton, PA facility leading up to the Show and covering select products on the Popular Mechanics site.

Discover the 2023 HABITAT Trends

The Emotion Economy has become a major driver of innovation and spend over the last two years, creating the opportunity for retailers to introduce more solutions that support their customers’ state-of-mind, mood, mental wellness and connection. In 2023, HABITAT will showcase products that speak to consumers by optimizing these emotional states at home, centered around five cultural themes.

1)  Show You Care: Products designed to make life at home easier. Examples include ramps & chair lifts, universal bathroom & kitchen fittings, and pet comfort solutions.

2)  Happy Place: Products that create happiness at home. Examples include feel-good paints, plant caddies, and joy-friendly wallpaper.

3)  World of Wonder: Products that make the outdoors a part of our daily lives. Examples include outdoor fire pits, garage organization, and portable lighting & furniture.

4)  Mind Your Mind: Products designed to encourage investment in oneself. Examples include bookshelves & libraries, remote learning products, and crafting corners.

5)  Save to Save: Products that safeguard our resources and financial security. Examples include solar panels, water saving showers & faucets, and car chargers.

Click here for more detailed descriptions of the 2023 HABITAT themes.

Why Stop at HABITAT?

Today’s new generation of DIYers want more sustainable products and materials. HABITAT aims to help retailers meet this consumer demand by showcasing the ideas and technologies that are evolving how we live at home. Stop by HABITAT during NHS to understand what buyers are looking for when purchasing eco-friendly products and to learn about the endless opportunities of this rapidly growing market.

Exhibitors: Apply to Showcase Your Products in HABITAT by November 11!

Are you an NHS exhibitor? Does your product resonate with any of the 2023 HABITAT trends? Submit an application to showcase your product in HABITAT today!

Products featured in HABITAT are promoted to buyers, influencers and media leading up to NHS and are placed in the highly visible HABITAT Curated feature area during the show, creating an unparalleled opportunity to generate brand exposure and collect more leads.

Click here to access and complete the 2023 HABITAT application form.

Please note there is a $500 application fee and an additional $1720 fee to participate in HABITAT should your product be selected. The application deadline is Friday, November 11, so don’t wait to submit! Click here for more detailed instructions on the HABITAT application process.

The HABITAT application form is only available to 2023 exhibitors. If you’re interested in discussing this opportunity, please reach out to our sales team.

A Look Back at HABITAT 2022

Watch as NHS Correspondent, Kathryn Emery, and Head of Innovation, HABITAT, Pam Bristowe, walk us through the 2022 HABITAT trends and a handful of the featured products.

Browse HABITAT 2023 Content: