National Hardware Show logo
Jan 31 – Feb 2, 2023
LV Convention Center

Introducing the 2023 HABITAT Themes

Habitat 2023 Sponsored by Popular Mechanics

HABITAT is an on-site and digital product discovery showcase, highlighting the ideas and evolving lifestyles that are driving the future of home and in turn, consumer spend. It is an elevated NHS experience designed to connect retailers with the trends, products and merchandising techniques that will drive impactful growth and top-line revenue within their stores.

This year, HABITAT is sponsored by Popular Mechanics! Popular Mechanics brings its audience of over 15 million across digital, print and social the latest news on innovations and inventions, from DIY to outdoor spaces.

The Popular Mechanics Test Team creates helpful, reliable, and authentic reviews of tools, outdoor gear, consumer tech and more.

As part of their involvement with the 2023 National Hardware Show, the team at Popular Mechanics will be testing numerous HABITAT Curated products from their Easton, PA facility leading up to the Show and covering select products on the Popular Mechanics site. 

As HABITAT continues to grow, we move beyond focusing on the products we know and love and shift our focus to the deepest meaning of home - a place of emotion and experience, of family and connection, of peace and purpose. The Emotion Economy has become a major driver of innovation and spend over the last two years, creating the opportunity for retailers to introduce more solutions that support their customers’ state-of-mind, mood, mental wellness and connection.

In 2023, HABITAT will showcase products that speak to consumers by optimizing these emotional states at home. The brands featured will be positioned across five cultural themes, the pillars of this year’s HABITAT experience. Discover the latest trends for 2023 and beyond and how you can fold them into your business strategy today.

2023 HABITAT THEMES

 

 

Show You Care: Home is a place for refuge and respite. Show You Care focuses on how we can better care for our partners, our children, our elders, our pets and ourselves. 

Products to discover include:  

  • Ramps, chair lifts, accessibility 
  • Universal bathroom and kitchen fittings 
  • Scentscaping 
  • Modern room dividers 
  • Pet comfort solutions
  • Child-right items 
  • Daylight therapy lighting 
  • Storage for co-living 

DID YOU KNOW? According to the World report on disability, one billion people around the world live with some form of disability, accounting for about 15% of the global population. It is estimated that people with disabilities and their families control $8tn in disposable income globally. People with disabilities are demanding more inclusion, opening up opportunities for retailers to provide functional design-led products.

TAKE ACTION: Ensure your product offerings address physical and psychological diversity. Integrate inclusive thinking into the heart of the buying process. Look to existing product lines to see what already caters to customers seeking sensory-friendly products and edit merchandising on e-commerce sites and social media channels. For example, showcase cocooning chairs, comforting cushions and soothing sensorial aids.

 

 

Happy Place: Moments of joy take new precedence in an unpredictable and tumultuous world.  How do we bring the simple pleasure and benefits of smiling to our everyday life?

Products to discover include:  

  • Moodboosters: surprise and delight in unexpected places 
  • Feel-good paints 
  • Joy-friendly wallpaper 
  • Cozy corners 
  • Plant caddies for happier spaces on demand 
  • Minimalism 

DID YOU KNOW? According to the Chairish 2021 Home Furnishings Resale Report, Millennial and Gen Z consumers are increasingly driven to buying preloved designs as a more sustainable alternative to buying new. Most of these purchases happen online: this opens a huge opportunity to invest in owned resale platforms and strong e-commerce models to keep engaging these conscious customers.

TAKE ACTION: Whether virtually or in-store, merchandise to maximize the 'wow' factor. Cater to your customers’ appetite for exuberance with statement pieces that transform everyday spaces and products into moments of fantasy and joy.

 

 

World of Wonder: A new appreciation for the outdoors has been triggered by a pandemic and the fragility of our ecosystem. Whether it's backyard camping or biking the Appalachian Trail, how can we make the outdoors a part of our daily home life?

Products to discover include:  

  • Everyday explorer items 
  • Safe outdoor fire pits 
  • Portable lighting and furniture 
  • Garage organization 
  • Kayaks / fishing rods / camping gear 
  • Hiking & biking accessories

DID YOU KNOW? As work-from-home policies become more normalized, consumers are seeking ways to offset the increase in time spent on-screen and indoors. A recent survey by Outdoorsy found that 72% of Americans plan to take more road trips due to new flexible working arrangements.

TAKE ACTION: Although outdoor trips are predominantly technology free, less experienced travelers are looking for smart add-ons. For example, voice-activated services and wireless headphones can help users discover new hiking trails while on the go, while new tech-powered apparel aims to provide temperature regulators for hot and cold climates.

 

 

Mind Your Mind: If there is one thing the past two years have taught us to do, it’s to reevaluate our priorities and refocus on ourselves.  How can I be the best me? Education, inspiration, introspection, career acceleration and entertainment are all key themes. Ask yourself, what products support me in becoming the best version of myself?

Areas to explore include:  

  • Home office 
  • Remote learning 
  • Bookshelves & libraries 
  • Art studios  
  • Crafting corners 

DID YOU KNOW? According to the 2021 Wellness Index, 78% of Americans said that mindfulness is now more important than ever. Pinterest 2020 data also shows an increase of 104% in indoor nurturing garden rooms as consumers look to create home wellness spaces.

TAKE ACTION: Help consumers design quiet spaces that suit particular preferences. Tap into different senses to help define these spaces. Stock comforting and modular product solutions to help consumers create serene areas within their homes to enhance productivity or provide remote sanctuaries for learning.

 

 

Save 2 Save: With fuel and energy costs skyrocketing and droughts, fires and weather-related incidents escalating, the need to safeguard our resources and financial security with accessible solutions becomes paramount. 

Products to discover include:  

  • Rechargeable LEDs & LED innovation 
  • Water saving showers and faucets 
  • Mirrored wall panels / reflection 
  • White roof paint 
  • Solar panels 
  • Car chargers 
  • Geothermal solutions 
  • Fans for ventilations vs AC 
  • Radiator reflectors 

DID YOU KNOW? Bamboo features in many new design projects, especially in hot countries thanks to local availability and abundance. It is also eco-friendly, antiseptic, insect-repellent and water-resistant.

TAKE ACTION: When communicating the benefits of energy efficiency to customers, consider topics that resonate, such as control. Customers value the ability to take control of their energy bills. By sharing tips and recommending solutions they can implement themselves, such as replacing traditional light bulbs with LEDs or adding energy efficient appliances, you can help them become energy activists within their own home.

Do your products align with any of the 2023 themes? Detailed instructions for how NHS exhibitors can apply to showcase products in HABITAT can be found here. The application deadline is November 11, so don’t wait to get started!

Attendees, make sure to add HABITAT to your 2023 National Hardware Show agendas and stay tuned for more content leading up to the Show about how HABITAT can help drive impactful growth for your business!