THE NATIONAL HARDWARE SHOW® ENHANCES OUTDOOR COMPONENT: NHS BACKYARD

The interactive outdoor experience is inspired by the changing consumer landscape and the desire to make meaningful brand connections during the Show

NORWALK, CT. – October 19, 2021 – Among everything new at the 75th edition National Hardware Show® (NHS), taking place at the Las Vegas Convention Center’s new West Hall from October 21-23, NHS is unveiling an enhanced rendition of NHS Backyard – an outdoor component where the hardware and home improvement industry will come alive through brand activations, live demonstrations, grilling competitions and exciting new content. At NHS Backyard, exhibitors can leverage the extensive NHS media network to reach beyond their B2B network and connect with consumer media and influencers, driving meaningful brand connections in a media landscape that has evolved since the last in-person Show in 2019.

“We recognize that NHS draws an industry-diverse audience, and we’re thrilled to enhance our NHS Backyard section to help brands tells their stories and set themselves apart from competitors,” said Beth Casson, Event Leader, National Hardware Show. “NHS Backyard is also a key opportunity for buyers and other attendees to interact with products, discover new ways to create in-store experiences and reconnect with industry colleagues in an experience-driven environment that fosters creativity and connection.”

Sessions and Speakers

Interactive product demonstrations, grilling competitions and promotional pitches will take place on the NHS Backyard mainstage and in outdoor satellite locations during Show hours. As the sun winds down, NHS Backyard will host must-attend networking events and performances sponsored by leaders of the hardware and home improvement industry. Then, attendees can unwind at the Backyard Beer Garden.

Key sessions and speakers that will take place at NHS Backyard include (schedule is subject to change):

Thursday, October 21:

  • Live Building and Refurbishments with Make48 – Jimmy Diresta and Izzy Swan
  • NHS Favorite Finds – Dan Maxey, Tools In Action
  • NHS Favorite Finds – Jen Woodhouse
  • Grilling Demo: Pulled Pork – Traeger & Chef Chad Ward

Friday, October 22:

  • Live Building and Refurbishments with Make48 – Jimmy Diresta and Izzy Swan
  • NHS & Ukiah Influencer Cook-Off
  • Influencer 101 – 5 Steps to Influencer Activation Success with Coyne PR (Pre-recorded)
  • Grilling Demo: Salmon Pit Boss & Chef Shaun
  • How to DIY Demos – Cover Seal, Stable the Table, and Nemo Power Tools
  • NHS Favorite Finds – Timisha Porcher, ToolBox Divas    
  • NHS Awards: Top Tapped & Grilling Contest

Saturday, October 23:

  • NHS Favorite Finds Izzy Swan
  • NHS Favorite Finds – Jimmy Diresta
  • Live Building and Refurbishments with Make48 – Jimmy Diresta and Izzy Swan

NHS Backyard will also host two networking events:

  • Welcome Back Reception (Thursday, 5:00 PM – 5:30 PM)
  • NHPA Retailers’ Choice Awards (Friday, 5:00 PM – 6:30 PM) – Moderator: Dan Tratensek, NHPA

To view the NHS Backyard schedule online, please click here. For the full rundown of education and events taking place at this year’s Show, please click here.

To register as an attendee for this year’s 75th edition National Hardware Show, please click here. Eligible and credentialed members of the media can click here to apply for press registration. Exhibitors can click here to register.

For more information on safety guidelines, exhibitor commitments and other updates to this year’s 75th edition National Hardware Show, please visit the 2021 SHOW SHAPE UP page on the NHS website.

About the National Hardware Show® 
The National Hardware Show® celebrates a rich history spanning 76 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War 2 housing boom and eventual move to Chicago in the 1970s, to today's current location in Las Vegas, NHS is the most comprehensive event, education and networking platform serving the hardware and home improvement industry. As the industry spearhead, it keeps a focused eye on the cultural, environmental, and technological developments shaping the future of modern living. NHS unites and guides the industry at its live events and on its interactive channels by delivering unparalleled opportunities for fostering connections, deepening insights, and building innovative and profitable strategies for growth. For more information on the National Hardware Show, visit www.nationalhardwareshow.com.  

About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. RX elevates the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

MEDIA CONTACT:
Coyne PR for National Hardware Show 
973-588-2000 
nationalhardwareshow@coynepr.com

###