The National Hardware Show is a Truly Smart Event with Konduko
The National Hardware Show is all about product discovery and forging impactful relationships that will drive your business forward. With so much to see and do, it only makes sense that the Show would feature seamless, smart technology that makes the act of exchanging email addresses or cell phone numbers amongst exhibitors and attendees obsolete. Enter: Konduko.
For the second year, each exhibitor at the 2022 show was provided with a Konduko Smart Reader that attendees could tap with their badges to receive customized info about the company or product. Exhibitors could also scan attendees’ badges for seamless follow up post-show. The benefits of Konduko are clear – exhibitors can generate high-quality leads while attendees can easily keep track of everyone they connected with during the Show. So how did this technology fare at the April 2022 edition?
Total Leads Up 16% from 2021
Exhibitors received over 22,000 leads in 2022, up 16% from the 2021 show. There are a few contributors for this uptick in taps, one being better engagement with Konduko’s StandApp mobile application. Exhibitors and attendees were more familiar with the StandApp and its capabilities in 2022. Further, more exhibitors utilized Konduko to its fullest by inputting their customized company information, actively scanning attendees’ badges and downloading their leads daily.
Konduko Readers Located in Feature Areas: Taps up by 64%
Konduko readers placed at products in the off-both feature areas (Made in USA, Habitat Curated, Habitat New and Channel Leaders Club) received a significant increase in leads from 2021, up 64% overall in 2022, demonstrating the advantages of exhibiting products in these areas. Here’s the breakdown:
The Top Tapped Award
The 2022 Show featured the Top Tapped Awards, recognizing the five exhibitors who generated the most leads via their Konduko readers during the show. The companies who received the most “taps” were presented with an award during the NHS Awards Ceremony and were Lavaca LLC/Casus Grill USA, RETYZ Secure Cable Ties, Kevins Worldwide, Outbound Distribution and Flame King.
Exhibitor testimonials: “Easy to work with”
Exhibitors and attendees alike applauded Konduko for its ease-of-use. Here are some thoughts from exhibiting companies.
“Low effort to get attendees to use reader”
“Best lead capture solution we’ve used.”
“Taking notes with Standapp is easy.”
“Attendees preferred it to giving out business cards”
“We don’t miss a lead. We appreciate you.”
As seen in the video testimonial below, Jim Christensen of Humboldt Artisans Group, shares a similar sentiment. As someone who has attended hundreds of trade shows and used multiple lead retrieval systems, he says he’s finally found one that works for him and his booth visitors with Konduko.
Konduko is a true game changer for exhibitors and attendees alike when utilized properly, as demonstrated by these results from the 2022 edition. The technology allows exhibitors to easily keep track of anyone that tapped their booth’s reader or spoke with one of their sales reps to ensure they don’t miss out on quality leads. Similarly, attendees can save and organize all of the products and booths they visited for easy post-show follow up.
If you need more information about Konduko or want to educate yourself on the technology leading up to the 2023 show, visit www.nationalhardwareshow.com.