Have You Seen that TikTok? 5 Tips for Social Media in 2022

Determining the right social media platforms for your brand can be confusing. Managing social media accounts can be time-consuming. We know translating your brand messaging onto social media successfully can feel daunting. We’ve compiled the top 5 social media tips to help guide your brand’s strategy and get results for Social Media Day on June 30th.

You saw the Ocean Spray guy get his 15 minutes of TV fame skateboarding to Fleetwood Mac. You watch your teenager record and post videos of choreographed dances. Your boss (and their boss) has already asked about it.

TikTok. The latest buzzworthy social media app shooting up the ranks of popularity as a major platform.

Should your brand be on TikTok? What about Facebook, Instagram and YouTube? And what’s Clubhouse about?

Determining the right social media platforms for your brand can be confusing. Managing social media accounts can be time consuming. We know translating your brand messaging onto social media successfully can feel daunting. We’ve compiled the top 5 social media tips to help guide your brand’s strategy and get results.

Silos are for Farms

Social media should be an integrated part of your marketing and communications mix. It should not live alone as a separate entity. Many times, brands don’t see social media results because of it being an afterthought or bolt-on tactic.

Your social media presence should be purposeful and consistent. Whether you’re engaging a community of consumers or generating new leads, your social media strategy is your roadmap to success.

Don’t Post, Create Content

Facebook users upload 350 million photos every day. More than 500 hours of fresh video is uploaded every minute on YouTube. There are 500 million daily tweets sent on Twitter. In other words, users are exposed to a lot of social media posts, images, videos and links every day.

Users quickly scroll through their feed and make split-second decisions on what they will choose to spend their time on. Your brand content must compete in their feed and capture their attention in seconds!

Video performs best, but it’s not as simple as posting your minute-long PSA or TV commercial on social. Social video needs to be short, include your logo/branding right away (remember, only seconds before they move on!) and created for sound-off viewing.

And even if it’s “International Wear a Clown Wig While Eating a Donut Day,” it doesn’t mean you have to publish a social media post. Create content that engages, educates or empowers your audience. Give them a clear reason to slow their scroll and keep coming back for more!

Can you Hear me Now?

Every day there are millions of data points shared about your brand, product, company, employees, competitors and industry. Are you monitoring and analyzing what it means for your business?

Conducting ongoing social media listening gives you valuable insight for long term planning, including consumer feedback on products, competitor activity, performance of your content and potential crisis issues.

Daily monitoring also keeps you informed of immediate steps you can take, including opportunistic moments to authentically insert your brand into topical conversations or pausing scheduled content based on that day’s trending news.

It’s a Two-Way Street

It’s easy to think of brand social channels as a one-way channel of promotion and amplification of your initiatives. But remember, it’s called SOCIAL media for a reason. Show your followers that you’re listening to them by responding and engaging to their comments. A simple like on a comment goes a long way!

It’s very easy for people to post negative comments. It’s much more effort for followers to leave a positive comment about your product or service. Show your appreciation with a custom “thank you” response and you’ll have an advocate for life.

Influence the Influencers

Speaking of advocates, identify those online fans who passionately share their brand love. These brand fans are valuable influencers. Yes, influencers!

Though they may not have one million Instagram followers, their positive digital word of mouth is just as important. Create digital content from their positive testimonials that is shared across your social media, email and website channels. Recruit the most loyal fans to be part of an advocacy program. Provide them with product in exchange for feedback, insights and social media content.

Online influencers, those with dedicated followings, can also be leveraged to further amplify your message. Partnering with authentic fans of your brand is key to ensuring a successful campaign.

If you want to learn more about influencer marketing, be sure to check out our next webinar in the coming months!