ATTEND

This new product category and dedicated area on the Show Floor features products that aim to meet customers’ needs before they head to the checkout line. Find novelty items that are both eye-catching and tempting—the items buyers find before checking-out, and ones that they might have neglected or forgot to grab before completing their purchase.

According to Brandon Gaille Small Business & Marketing Advice, Over 90% of people who shop today make occasional impulse purchases that they didn’t intend to buy initially. A few examples of impulse items are:

• 20% of the average household’s grocery bill comes from items that were purchased on impulse alone.
• 90% of people make occasional impulsive purchases.
• 75% of consumers feel happy after impulse purchases.