10 SOCIAL MEDIA TIPS
FOR YOUR HOME IMPROVEMENT BUSINESS
10 SOCIAL MEDIA TIPS FOR YOUR HOME IMPROVEMENT BUSINESS
Tap into the potential of social media to grow your hardware and home improvement business! Whether you're highlighting new products/offerings, sharing DIY projects from customers using your products/offerings, or hosting live Q&A sessions to answer common customer questions, utilizing your social media platforms can help you engage with your audience in new ways.
Here are 10 tips for using social media to expand your business and connect with your customers:
Share Product Guides:
Post step-by-step guides or videos on how to use your products for home improvement or DIY projects. Engage your audience with practical tips.
Highlight New Arrivals:
Feature new products with eye-catching photos or videos to keep followers informed and excited about your latest offerings. You can also demonstrate how they solve common customer pain points!
Engage with Customer Questions:
Actively respond to questions or comments, providing helpful advice. This builds trust with your audience and positions your brand as an expert resource.
Run Contests and Giveaways:
Encourage followers to participate in a contest by sharing their home improvement projects using your products, offering a prize to winners.
Offer Exclusive Discounts:
Post social media-exclusive coupons or promotional codes to drive both in-store and online traffic. Align promotions with seasonal needs as well to highlight certain products/offerings at specific times of the year.
Partner with Influencers:
Collaborate with DIY influencers or home improvement experts to reach a wider audience through authentic content
Celebrate Milestones:
Share posts to celebrate company milestones, anniversaries, or local events. Engage your audience by creating a sense of community around your brand and store.
Showcase Customer Projects:
Feature user-generated content on your social channels by showcasing customer projects that use your products. Event share transformation projects like renovations or repairs with side-by-side images to show how your products have real-world impact while building community.
Host Live Q&A Sessions and Workshops:
Host live streams or virtual workshops to teach your audience how to use your products effectively and answer common questions in real time. Promote these events across your social platforms and website to boost attendance and create buzz around these virtual events.
Show Behind-the-Scenes Content:
Give followers a peek behind the curtain by sharing content from your store, warehouse, or team in action. This humanizes your brand and builds loyalty.