A Strong Mark makes a Strong Brand

A Strong Mark makes a Strong Brand

May 09, 2019, 09:00 AM - 09:30 AM

Inventors Spotlight Stage
Language:
English

Protecting your trademark is critical. Often business owners do not register trademarks federally at the United States Patent and Trademark Office (USPTO) because they are unsure of how to do so or because they do not understand the benefits of registering. It is more costly to not register- you may be required to change the name and destroy all goods, pay damages and pay your profits if it is determined that you are infringing on someone else’s trademark. Let's discuss what makes a memorable mark that withstands the test of time and how to protect it!

Contributors

  • Andrea Hence Evans

    Speaker

    Owner, Intellectual Property Attorney

    The Law Firm of Andrea Hence Evans

    Andrea Hence Evans, Esq. is a member of the Texas bar, a registered Patent Attorney, and a member of the US Supreme Court Bar. Having worked at the...

Type of Event

  1. Type of Event
    UIA Inventors Spotlight Stage Session

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