Communicating With the Changing Consumer

Communicating With the Changing Consumer

May 07, 2019, 11:00 AM - 11:45 AM

NRHA Village Stage
Language:
English

Consumers continue to change at breakneck speed. As generations mature and increase their earnings and purchasing power, the battle is on for their wallets. With the changes in technology and consumer preferences, the key question is how retailers can effectively reach out to their changing target markets. This session will explore how today’s consumers want to be reached. Topics covered will include: How consumers begin their shopping journey; consumers preferred media; consumers mobile use; the use and role of social media; website use and expectations; traditional advertising use; and more.

Contributors

  • Jim Robisch

    Speaker

    Senior Partner

    The Farnsworth Group

Type of Event

  1. Type of Event
    NRHA Stage Session

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