The Money Pit Top Products Pavilion to Highlight Innovation at 2014 National Hardware Show

Apr 22, 2014

Social Media Seminars also Focus of Event

NEW YORK, NY ─ (April 22, 2014): Tom Kraeutler and Leslie Segrete of the nationally syndicated radio program “The Money Pit” will be hosting the all new “Top Products Pavilion” at the 2014 National Hardware Show in Las Vegas, May 6th – May 8th.

Kraeutler and Segrete have been fixtures at the National Hardware Show for more than a decade with their annual national radio broadcast and a TV & Radio Media Tour produced live from Las Vegas that has consistently delivered over 30 million consumer impressions each year. This year, The Money Pit is hosting the “Top Products Pavilion” where products will be featured in a dedicated pavilion on the floor of the National Hardware Show. In addition, Tom and Leslie will be giving their audience an insider’s view of the show and products being shown, expanding the show’s reach nationally with broadcast, digital and social media in advance of the show and running through May.

This is a new model for influencers to engage with audiences at trade shows. “In the old days, we'd perform a radio show and write articles. Now we're opening the doors of engagement for brands, connecting our fans and followers to their conversations and broadening everyone's reach to talk to DIYers,” said Tom Kraeutler.

The Money Pit Home Improvement Radio Show is heard on over 330 radio stations and is the most downloaded home improvement podcast on iTunes. The show reaches 4 million listeners weekly. “The broadcast from the National Hardware Show is always one of the most popular of the year,” said Leslie Segrete. “Our audience is extremely passionate about home improvement, remodeling and décor and being here gives the listening audience, as well as the over 100,000 that follow our social media platforms, an insider’s view of the newest products and trends.”

Products being featured and on display in the “Top Products Pavilion” and engaging with the national audience during the multi-week promotion include Krylon Dual Super Bond, Concrobium Mold Solutions, Danco Perfect Seal, Werner Podium Ladder, as well as products from Stanley and Gladiator Garageworks. The Money Pit radio show will tape from the “Top Products Pavilion” at National Hardware Show on Wednesday, May 6th from 10am -12n. This is a special broadcast of the show where Tom and Leslie will feature products and interview manufacturers at the show. They will also be signing copies of their book “My Home My Money Pit, Your Guide to Every Home Improvement Adventure,” along with filming product demos and producing their Top Products Podcast throughout the show all from the “Top Products Pavilion”.

A leading influencer on multiple social media platforms, The Money Pit will also host several sessions in the Pavilion to help more people join the DIY conversation. Nora DePalma of industry marketing agency O'Reilly DePalma will host four panel discussions on social media and four round table discussions plus individual one on one free social media consults. DePalma will cover a wide range of topics in her presentation including:

  • Tech as a Second Language: Understanding Bounce Rates, Hashtags and SERPs and Other Weird Stuff
  • Social Media That Doesn’t Timesuck: The Best Mix for the Hardware Industry
  • Digital Vital Signs: 10 Social Media and Website KPIs
  • Tools of Social Media and Digital Marketing:
  • How To: Use Pinterest and Instagram.
  • How To: Set Up Facebook for Business And Absolutely Nothing Else
  • Demo: Blogs and Websites. Grow Organic Search Traffic By Learning The Difference
  • How To: Figure Out How Twitter Provides Value

The Top Products Pavilion is located at Booth #7059. To connect with Tom Kraeutler or Leslie Segrete at NHS, or to learn more about having your product featured in the Top Products Pavilion, contact Warren Banholzer at 914-633-3555 or by email to Warren@moneypit.com.

About the National Hardware Show
The National Hardware Show celebrates a rich history spanning 69 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s, to today’s current location in Las Vegas, the National Hardware Show continually evolves through the industry’s involvement, commitment and passion to improving America’s quality of life through their homes. Today, the National Hardware Show is the place for global manufacturers, associations, organizations and the media to unveil their new products, ideas and insight to a broad spectrum of home improvement resellers. For more information on the National Hardware Show, visit www.nationalhardwareshow.com.

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