National Hardware Show® Teams Up With NRHA to Offer Educational Opportunities

Apr 23, 2014

(NORWALK, Conn. April 16, 2014) — The National Hardware Show®, which will be held May 6-8 at the Las Vegas Convention Center (LVCC), is the perfect location for retailers to network and take part in a variety of educational presentations, seminars and speakers.

These educational opportunities will be held throughout the show. The National Hardware Show has teamed up with the North American Retail Hardware Association (NRHA), which is co-hosting its NRHA All-Industry Conference, and to provide these speakers and seminars. Most presentations will be held on the NRHA Village Stage.

“NRHA is proud to be able to bring in a variety of knowledgeable experts to educate show attendees,” says Bill Lee, NRHA’s president and CEO. “We know our speakers will provide retailers with plenty of valuable information to help them make their businesses more successful.”

Read on to learn more about the seminars and speakers that will be presenting at the show. For more information, visit http://nhshw14.mapyourshow.com/5_0/sessions/.

SPEAKERS

Tuesday, May 6:

9:15 am - 10:15 am
Keynote: Amazon and Beyond
Keynote Speaker: Mark Herbek, Senior Research Analyst with Cleveland Research Company

This seminar will explore the business habits and trends of one of the largest emerging retailers in the marketplace today: Amazon. Showcasing some of the Cleveland Research Company's proprietary research, Herbek will share his insights into a company that is experiencing exponential growth year over year. Herbek will translate what this data could mean for the home improvement industry and what the future could hold for Amazon, ecommerce, online shopping and more retail trends.

11:00 am - 11:45 am
Navigating the Affordable Care Act and Health Care Reform
Speaker: Bob Chiesa, President, Custom Benefits Insurance Group, Inc.

A thorough analysis of the challenges employers are facing as a result of Affordable Care Act (ACA), including all the new employer mandates, taxes and fees. The recent change of requirements for companies based on the number of employees will be discussed in detail as well as three different and unique solutions to help employers offset some of the impact of ACA. This will include the presentation of the NRHA Health Care Program.

1:00 pm - 1:45 pm
Using Mobile to Drive Real Business Results
Moderator: Pat Murphy, FunMobility, Inc., VP Mobile Relationship Management

Panelists: Linda Roark, Owner, Pete’s Ace Hardware; Michelle Leopold, Marin Ace Hardware; and Jodie Lovelle, Hassett Hardware
This panel will be timely and interesting to both the retailers and manufacturers attending the show. Three successful women who are using mobile to drive their businesses will be sharing best practices they have learned.

3:00 pm - 3:45 pm
A Look Forward for Housing and the Economy
Speaker: David Crowe, Chief Economist, Economics and Housing Policy, National Association of Home Builders

This presentation will cover the overall economic health of the country and the attitude of consumers and their potential for forming households and buying homes or renting apartments. The presentation will explore the elements that have caused the slow recovery, the slow dissolution of most of the hindrances, the headwinds that remain and the most likely outcome in home building and remodeling for the remainder of this year and next year.

Wednesday, May 7:

9:00 am - 9:45 am
What Does Today’s Homeowner Look Like?
Moderator: Liz Lichtenberger, Assistant Editor, Hardware Retailing magazine
Panelists: Panel of Homebuyers

If you think the traditional young husband and wife are the only ones buying homes today, think again. This presentation will introduce different types of homeowners today and explore what they are looking for when it comes to purchasing, selling and fixing up homes. Find out what these homebuyers want, whether they’re new homeowners, investors, renters or flippers.

10:00 am - 10:45 am
Keynote: Millennial Home Buying Preferences
Keynote Speaker: Jill Waage, Editorial Director of Home Content at Better Homes and Gardens

By now, you’ve likely heard a lot of information about the characteristics of the Millennial generation, but how much do you really know about their homebuying preferences and how they could affect your businesses? This presentation will explore data from the Better Homes and Gardens magazine’s sixth annual exclusive survey on the attitudes and spending trends of homebuyers, revealing Millennials’ preferences for their next homes. Among many of the findings, the presentation will reveal how Millennials use a range of media platforms, including social media sites, such as Pinterest and Instagram, among others, to express their personalities and share ideas about home design and style.

11:00 am - 11:45 am
Online & Social Marketing for Retailers & Manufacturers: What is Working NOW!
Speaker: Patrick Curry, President, FootSteps Marketing, LLC

No longer a discussion of the "future" of marketing, if you aren't taking advantage of the marketing channels that are available today, you are missing opportunities to grow your business. Review success stories from both retailers and suppliers who are winning new accounts and taking new steps by being creative and engaged. This seminar will discuss:

  • How to use Google's Remarketing Display ads to extend your reach well beyond your current market
  • How Google Places and Google Plus listings can accelerate your online audience and drive prospective customers to take action
  • How to utilize all the new aspects of paid Facebook advertising to target thousands of your prospective customers
  • How to use your email list to increase your Facebook audience
  • How to make your marketing "mobile-ready!"

2:00 pm - 2:45 pm
Property Brothers
Speakers: Drew and Jonathan Scott

Hosts of HGTV’s Property Brothers, Drew & Jonathan Scott, are launching their Scott Living line of home & garden decor and outdoor furnishings. They will be on stage to discuss “Keeping your home on trend and money in your pocket.”

Thursday, May 8:

9:00 am - 10:00 am
Last Chance Look from the Showfloor
Panelists: NRHA staff

A group of representatives from the North American Retail Hardware Association will share their favorite areas and memories from this year’s show so you can go grab one final look before it’s too late.

BREAKOUT SESSIONS

The NHRA All-Industry Conference breakout sessions offer a chance for attendees to get together in small groups to discuss some of the most important topics to the industry today. Breakout sessions will be held in meeting rooms at the convention center.

Tuesday, May 6:

11:00 am - 11:45 am
Product Knowledge Training Made Easy: NRHA’s Basic Training Course in Hardware Retailing
Speaker: Jesse Carleton, Training Manager, NRHA

There’s a reason the military puts recruits through basic training before they send them into the field. If you’re not putting your employees through a basic training course before you deploy them onto the salesfloor, you’re setting your operation up for failure. During this seminar, you will learn how to equip your team with the basic skills they need to provide top-notch customer service, sell more product and reinforce your brand with customers. Also learn how the NRHA can provide you with a complete framework of training to take your employees through every step of their careers.

1:00 pm - 1:45 pm
Affordable Care Act Q&As
Speaker: Bob Chiesa, President, Custom Benefits Insurance Group, Inc.

Whether you missed Bob Chiesa’s presentation on the NRHA Village Stage, or you’re just looking for more information on what the Affordable Care Act means for you, you won’t want to miss this program. During this 45-minute question and answer session, Chiesa will take time to address your questions and discuss common concerns from an objective point of view.

Wednesday, May 7:

2:00 pm - 2:45 pm
Digital Marketing Comes of Age: What Are You Doing to Capitalize on the Opportunities?
Speaker: Patrick Curry, President, FootSteps Marketing, LLC

Roll up your sleeves and come ready to share and learn! This moderated session will bring a series of successful promotions, programs and ad campaigns for the group to discuss, evaluate and critique. We also encourage you to bring your “killer” ideas and promotions to share with the group. This highly interactive session will give you plenty of ideas to take home and put into action. This is a great opportunity for manufactures, wholesales, suppliers and retailers to work together to increase everyone’s sales! At this workshop, we will brainstorm some of the following:

  • How to integrate traditional marketing with digital marketing to triple the results
  • What is the most effective use of online advertising: Google? Facebook? Both?
  • How you can use email marketing to increase your Facebook audience and generate new emails for your customer list
  • How to use Google's Remarketing Display ads to extend your reach well beyond your current market
  • How to use your email list to increase your Facebook audience
  • How to make your marketing "mobile-ready!"

To learn more, or to register for the show, visit www.nationalhardwareshow.com.

About the National Hardware Show
The National Hardware Show celebrates a rich history spanning 69 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s, to today’s current location in Las Vegas, the National Hardware Show continually evolves through the industry’s involvement, commitment and passion to improving America’s quality of life through their homes. Today, the National Hardware Show is the place for global manufacturers, associations, organizations and the media to unveil their new products, ideas and insight to a broad spectrum of home improvement resellers. For more information on the National Hardware Show, visit www.nationalhardwareshow.com.

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