Big Brands Take Center Stage at National Hardware Show®

Feb 16, 2012

LAS VEGAS (Feb. 16) In direct response to attendee feedback, the National Hardware Show® will feature even more of the industry's biggest brands at this year's event May 1-3 at the Las Vegas Convention Center. While the National Hardware Show has come to be known as the industry gathering place for buyers and sellers of hardware and home improvement items, attendees wanted even more opportunities to network and interact with the industry's brand leaders.

"We listened to what our attendees and others in the industry were telling us. They wanted the biggest brands back at the show," says Sonya Ruff Jarvis, vice president of attendee programs with the National Hardware Show. "We worked very hard with the industry's leading manufacturers and we are very pleased to report that this year's show will feature even more companies representing the biggest brands across the complete range of categories."

To date, the show already has 30 percent more large-brand companies signed on to exhibit at the event than in the past several years. What may be even more important than the number of large-brand companies exhibiting at the show is the breadth of categories these companies represent.

"I've been coming to the show for several years and I'd have to say that there is no better opportunity to see the kind of breadth, depth and variety of products and manufacturers that are present at this event," says Will Barnhart of the 12-unit, Oregon-based Wilco Co-Ops.

This year's National Hardware Show will feature products across a complete range of categories including Hardware & Tools; Homewares; Lawn, Garden & Outdoor Living; the Paint and Decorating Retailers Association (PDRA) Paint & Accessories Show; Plumbing & Electrical; Storage & Organization; and Tailgate & Outdoor Recreation. The show will also feature special areas designated to spotlight new product innovations and products from the global marketplace. The Inventors' Spotlight area will house patent-pending and new patent approval products so attendees can get a first hand look at the newest items set to hit the market. In addition to the newest products, the International Sourcing area will feature more than 500 exhibitors representing manufacturers from more than 30 countries.

Whether it is new products, globally sourced items or items from the core home improvement categories, new exhibitors and big brands have been added throughout the show. Just some of the latest additions include well-recognized names such as Ames True Temper, Apex Tools/Cooper Tools, CLC Workgear, Weber Stephens Grills, The Toro Company, ITW and many more.

"We are excited to be at the National Hardware Show this year, as it provides a great forum to once again meet with our customers to share our new products and merchandising plans. This event allows us to showcase our portfolio of products and brands to many of our customers from around the world at one convenient location," says Karen Richwine, director of business development at Ames True Temper.

Add to these new exhibitors the long list of returning big brands and it's easy to see that the National Hardware Show is the place to interact with the industry's leading suppliers. Here's a small sampling of manufacturers that will be back to exhibit at this year's show: Channellock, COSCO, Jasco, Soleus Air, Keter Plastics, United Pet Group, Westinghouse, ShurTech Brands, Charbroil, The Coleman Co., Generac, Cooper Lighting, Flexom, Rio Brands, Scotts Miracle-Gro, Woodstream Corp. and more.

"ScottsMiracle-Gro has a long-standing tradition with the National Hardware Show," says Brian Kura, senior vice president of North American Sales. "The show provides us with a great venue to meet with our customers from multiple channels, regions and nations. We look forward to a great show-and a strong lawn and garden season in 2012."

The global appeal of the show and its ability to draw representatives from across the home improvement channel have helped strengthen the exhibitor presence at the event and make attending the National Hardware Show a very cost-effective way to reach out to potential customers.

"We've been at the National Hardware Show for a number of years and for us it is simple math," says Jason Williams, U.S. marketing director for Keter Plastics Ltd., a manufacturer of plastic storage systems. "We meet with buyers throughout the year, but the National Hardware Show is still a place where we can hold multiple meetings in a few days and meet all the buyers in one place. It just makes good sense to be there."

While the number of large brands on hand at the show continues to increase, more and more of these manufacturers are also using the show as a launching pad for their new products and innovative programs.

"We see this show as a key industry event that retailers attend looking for the latest product and merchandising innovations," says Scott Sommers, director of marketing for DIY tapes at ShurTech Brands LLC. "As we continue to innovate our Duck® brand duct tape and weatherization products as well as our FrogTape® painting tape, we will have a lot of activity and excitement at our booth this year."

Another big addition to the number and quality of exhibitors that attendees will be able to see at this year's National Hardware Show comes as a direct result of the show's co-location agreement with Lancaster.

Lancaster, the nation's largest paint sundry distributor, will be co-locating its West Coast buying show with the National Hardware Show, which will bring an even broader and more diverse selection of manufacturers to the event including such well-known brands as Rust-Oleum, DAP, Purdy Brush, Krylon and more.

"Whether it is within the paint and sundries category or any of the other categories featured at the show, we want to present a very broad array of choices to our attendees," adds Jarvis. "This means everything from the largest, most well-recognized brands in the industry to smaller manufacturers with new and exciting product lines."

About the National Hardware Show
The National Hardware Show® celebrates a rich history spanning 66 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s to today's current location in Las Vegas, the National Hardware Show® continually evolves through the industry's involvement, commitment and passion to improving America's quality of life through their homes. Today, the National Hardware Show® is the place for global manufacturers, associations, organizations and the media to unveil their new products, ideas and insights to a broad spectrum of home improvement resellers. For more information on the National Hardware show, visit

Return to Press Index


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.