National Hardware Show® 82% Sold Out As Event Welcomes Co-Location Of NRHA Annual Convention

Oct 12, 2010

National Hardware Show® 82 percent Sold Out As Event Welcomes Co-Location Of NRHA Annual Convention

After a highly successful 2010 event, The National Hardware Show® is expanding its support of the industry as it welcomes the co-location of the North American Retail Hardware Association (NRHA) Annual Convention. The newly coined “National Hardware Show® held in conjunction with the NRHA All-Industry Convention” will be held May 10-12 at the Las Vegas Convention Center. To date, the Show floor is already 82 percent sold out – well ahead of last year’s pace – with 130 new companies signed up, including exhibitors from 18 countries.

“Jasco has partnered with the National Hardware Show for several years, and it’s still the must-attend event of the year for the home improvement industry,” said Ric Miller, Jasco's senior strategic marketing manager. “With thousands of top executives and buyers, it’s a key sales and marketing tool for any hardware based company…We’re excited to see what the 2011 National Hardware Show will hold.”

More than ever, the 2011 event will be “the place to be” for a diverse lineup of exhibitors from the Home Improvement, Lawn & Garden/Outdoor Living, Tailgating and other key industries. Attendance at the 2010 Show jumped 23% over the previous year – an impressive number by any standard, but especially in challenging economic times – and an indication that the home improvement industry is showing signs of recovery, with manufacturers releasing more innovative new products and buyers eager to invest in inventory. Product categories represented at the 2011 Show will be Hardware & Tools; Homewares; Lawn, Garden & Outdoor Living; Paint & Accessories; Plumbing & Electrical; Storage & Organization; Tailgating; and new this year: Camping. In addition, core product categories are showcased in the Show’s International Sourcing area.

“One of the reasons we exhibit at the National Hardware Show is because it is currently the only true national industry show that applies to all types of customers: independents, hardware, mass merchant, box stores, etc. Everyone is invited and welcome at this show,” said Tom Hunsaker, a management consulting professional with The Scotts Co. “Each year the attendance and quality of attendees seems to increase and improve. We find the show gives us an opportunity to meet customers on a friendly, neutral site and allows them to engage our management team in conversations that usually don't take place during a scheduled buyer visit.”

North Pole LLC, which makes a wide variety of outdoor, leisure and recreational products, is also excited about the 2011 Show after exhibiting for the first time in 2010. “I'd say the most valuable thing is exposure – having the opportunity to put new products on display and be able to gauge the reaction of both buyers and competitors,” said Allen Ferrell, North Pole’s director of special projects. “The responses, comments, interaction and evaluation proved invaluable in furthering our strategic direction and marketing efforts. Only by being a participant could we gain as much insight as well as have the opportunity to assess competitive offerings all at once.”

The National Hardware Show® held in conjunction with the NRHA All-Industry Convention will incorporate all of the programming the NRHA currently offers at its annual meeting – including the Young Retailer of the Year and Retail Innovators of the Year awards – while allowing the two organizations to more fully serve the industry in one annual gathering and attracting more independent international buyers with NRHA hosting the IHA (International Hardware Association) Biennial Congress.  "A New Way to Market" will be the major theme of the 2011 event, which promises to expand on an already impressive list of global attendees, not only from traditional retail and wholesale outlets but untraditional channels like grocery, mass, drug, catalog and the Internet -- all representing almost $240 billion in sales revenue.

“I do not believe I have missed a Hardware Show since 1993, the year of my first show,” said Craig Cowart, president of Marvin's, a 27-store home improvement store chain that is usually represented by anywhere from six to 10 associates who work in a variety of positions. “The National Hardware Show is important to our business planning because it allows us to interact with several suppliers and to collaborate with fellow home centers from around the country. We focus on new items and categories foremost at each Show, and talking with fellow leaders in the industry to understand today's business and customer needs.”

The National Hardware Show® celebrates a rich history spanning 66 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s to today's current location in Las Vegas, the National Hardware Show continually evolves through the industry's involvement, commitment and passion to improving America's quality of life through their homes. Today, the National Hardware Show is the place for global manufacturers, associations, organizations and the media to unveil their new products, ideas and insights to a broad spectrum of home improvement resellers.

The North American Retail Hardware Association (NRHA) is a 109 year-old, not-for-profit trade association whose mission is to help hardware stores, home centers and lumberyards become better and more profitable retailers. NRHA was founded by hardware retailers and is still governed today by a board of retailers. NRHA fulfills its mission by providing information, communication, training and networking opportunities for the industry it serves. NRHA publishes Hardware Retailing magazine, which every month reaches over 36,000 stores in the U.S. and Canada. NRHA also provides a wealth of online training to thousands of retailers through its website, www.nrha.org. NRHA also serves retailers through its NRHA Vendor Partner program, which is a collaboration with the industry's leading manufacturers to develop new programs to support the success of the industry's retail sector.

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