marketing and Sponsorship Planner

eRegistration Sponsor: $10,000

Download Reservation Form

Get in front of buyers as they register for National Hardware Show! Have your web banner appear on all pages of the attendee eRegistration system and confirmation emails. The final page of registration will link to your company website.

eRegistration Sponsor Includes:


Banner on Registration Pages:

Your Web Banner will appear on all pages of the registration process on the National Hardware Show website. The final page of Registration will include a link to your company website.

NHS eReg Banner


eRegistration Confirmation Email:

Your web banner, company name and link to your website will appear on the Registration confirmation email sent to all National Hardware Show attendees after they complete the registration process.

NHS Confirmation Email Banner


Availability:

*A red checkcheck box indicates that the item is SOLD.

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eRegistration Sponsor Availability: check box check box
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My Show Showroom: $1,200

Download Reservation Form

Make the most of your ONLINE and MOBILE listing

Generate qualified leads by showcasing your new products or services before the event through our NHS My Show and drive traffic to your booth at the show with the NHS Mobile Directory!

Includes:

Show Planner:
  • Access to leads
  • Product carousel in search results
  • 3 products & descriptions
  • 3 product photos per product
  • 1 multimedia video
  • 3 press release photos & descriptions
  • 3 show special photos & descriptions
Mobile App:
  • 3 new product photos & descriptions
  • 3 show specials
  • Request call back (via email)
  • Request appointment (via email)
Showroom


Stats

My Show Featured Exhibitor: $1,700

Download Reservation Form

Make the most of your ONLINE and MOBILE listing

Generate qualified leads by showcasing your new products or services before the event through our NHS My Show and drive traffic to your booth at the show with the NHS Mobile Directory!

Includes:

Show Planner:
  • Access to leads
  • Showcased under featured exhibitors in the product category search
  • Featured Exhibitors promoted under website main navigation
  • Dedicated pre-registration email promoting featured exhibitors
  • Highlighted in search results & flagged on the floor plan
  • Product carousel embedded in highlighted listing
  • 3 products & descriptions
  • 3 product photos per product
  • 1 multimedia video
  • 3 press release photos & descriptions
  • 3 show special photos & descriptions
Mobile App:
  • Company highlighted in search results
  • 3 new product photos & descriptions
  • 3 show specials
  • Request call back (via email)
  • Showcased under featured exhibitors on app home page


Featured Showroom


Stats

My Show Featured
Website Exhibitor: $2,500

Download Reservation Form

Showcase your company on every page of the NHS Website! Twenty five companies will be front and center as buyers visit the website before the event. Your company logo will link directly to your My Show Featured Exhibitor Listing Buyers will then be able to add you to their agenda. Once a buyer adds you to their agenda, you gain access to their contact info.

Take this opportunity to build awareness for your company and drive pre-show leads/appointments.

(Limited to 25 companies)

Includes:

  • Company Logo on every page of the NHS website
  • Company Logo links directly to your Online My Show
  • My Show Featured Exhibitor Listing: a $1,700 value! View details here
Featured Web Sponsor

Stats



Availability

*A red checkcheck box indicates that the item is SOLD.

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Category Sponsor

Download Reservation Form

TARGET YOUR PRODUCT CATEGORY BUYER!
Attract qualified leads by showcasing your company in front of buyers as they search for products and services using the National Hardware Show website before the event and Mobile App at the event.

Category Sponsorship Includes:

My Show Featured Category Listing
  • Be featured at the top of your product category search results on the NHS website.
  • Gain access to buyers as they add you to their agenda
  • Show Planner Featured Exhibitor Listing! View details here
Mobile Category Display Banner Ad
  • Mobile display banner ad at the top of your product category search results in NHS Mobile App
  • Banner ad links directly to your Showroom

Product Sponsor

Premium Category Banner Availability: $2,500 ea

*A red checkcheck box indicates that the item is SOLD.

Electrical
check box
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Hardware & Tools
check box
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Homewares
check box
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Lawn, Garden & Outdoor Living
check box
check box
check box
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Made in USA
check box
check box
check box
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Paint & Accessories
check box
check box
check box
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Plumbing
check box
check box
check box
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Outdoor, Tailgate & Recreation
check box
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Category Banner Availability: $2,000 ea

*A red checkcheck box indicates that the item is SOLD.

Eco-friendly
check box
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Emergency Preparedness
check box
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Energy Efficient
check box
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Farm & Ranch
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Inventors Spotlight
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International Sourcing
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Mobile Title Sponsorship: $11,500 SOLD

Download Reservation Form

Includes:

  • Company Logo branded on all pre-show and onsite show marketing (digital/print)
  • Company Logo branded on NHS Mobile registration pages
  • Company Logo branded on NHS Mobile confirmation email
  • NHS Mobile Postcard handed out at onsite registration
  • Company name mentioned in first text message opening the show; sponsored by: company name
  • Company Logo on intro splash screen
  • Mobile Home Page Banner Ad
  • My Show Featured Exhibitor


Mobile Title

Banner Availability

*A red checkcheck box indicates that the item is SOLD.

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Mobile Title Sponsorship Availability: check box
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Mobile Homepage Banner: $4,000

Download Reservation Form

Includes:

  • Banner Ad rotates throughout the homepage of the mobile application
  • My Show Featured Exhibitor Listing: a $1,700 value! View details here
Mobile Home Page Banner

Banner Availability

*A red checkcheck box indicates that the item is SOLD.

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Mobile Homepage Banner Availability: check boxcheck boxcheck boxcheck box
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Mobile Push Notifications:

Download Reservation Form


Reach our most involved and active audience via app. push notifications. This opt-in service keeps our attendees socially involved, even when they don't have the mobile directory application open. Alert buyers to your show specials, new products and more! A great way to drive traffic to your booth!

Includes:

  • Up to 100 characters sent via SMS to the entire opt-in attendee database
  • Exclusive: limit of 3 per day during National Hardware Show
Push Notification

Availability:

*A red checkcheck box indicates that the item is SOLD.

Date Rate 10:00am 12:00pm 2:00pm
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Wednesday - May 4 $1,700 check box check box check box
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Thursday - May 5 $1,700 check box check box check box
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Friday - May 6 $1,000 check box check box check box

iBeacon Zone Sponsorship:
$5,000 per zone

Download Reservation Form

Target buyers based on their location with iBeacon!

Using our sophisticated iBeacon technology, we can now deliver targeted messages to a buyers’ mobile device based on their precise location on the show floor. Enhance your marketing efforts by adding context to your messaging—grab the attention of buyers when they are near your booth!

Includes:

  • iBeacon Zone of your choice
  • Your sponsored message sent to attendees as they enter your zone (alert is sent once to each attendee)

Zone Availability:

*A red checkcheck box indicates that the item is SOLD.

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Hardware & Tools: check boxcheck box Inventors Spotlight: check box Plumbing & Electrical: check box
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Homewares: check box Lawn, Garden & Outdoor Living: check boxcheck box Outdoors, Tailgate & Recreation: check box
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International Sourcing: check box Paint & Accessories: check box
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Homepage Banner- SOLD

Looking for maximum exposure? Be the exclusive sponsor of our Homepage Banner Ad. Reach buyers as they visit the National Hardware Show website to search the exhibitor list, add companies to their agenda, make travel arrangements, and begin planning their event.


NHS eReg Banner


Availability:

*A red checkcheck box indicates that the item is SOLD.

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Homepage Banner Availability: check box
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Web Banner Ads

Download Reservation Form

Attract qualified buyers to your company using the National Hardware Show Website! Drive awareness while attendees search the exhibitor list, add companies to their agenda, research products and services, make travel arrangements and begin planning their event.

For maximum leads, link your web banner to your company My Show Featured Showroom! Once a buyer adds you to their agenda, you gain access to their contact info.



Web Banners


Banner Availability:

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RED 990 x 60 Banner Ad



Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 25,000 Impressions $65 $1,625
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Level 2 = 50,000 Impressions $60 $3,000
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Level 3 = 75,000 Impressions $55 $4,125
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BLUE 300 x 250 Banner Ad


Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 25,000 Impressions $60 $1,500
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Level 2 = 50,000 Impressions $55 $2,750
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Level 3 = 75,000 Impressions $50 $3,750
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ORANGE 300 x 250 Banner Ad


Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 25,000 Impressions $50 $1,250
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Level 2 = 50,000 Impressions $45 $2,250
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Level 3 = 75,000 Impressions $40 $3,000
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GREEN 300 x 250 Banner Ad


Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 25,000 Impressions $50 $1,250
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Level 2 = 50,000 Impressions $45 $2,250
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Level 3 = 75,000 Impressions $37 $3,000
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PINK 300 x 250 Banner Ad (NEW Opportunity!)


Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 25,000 Impressions $40 $1,000
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Level 2 = 50,000 Impressions $35 $1,750
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Level 3 = 75,000 Impressions $30 $2,250
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NHS: Remarketing

Download Reservation Form

Using our sophisticated real-time bidding ad serving software, we can now target National Hardware Show buyers while they search the internet and interact on social media. Take this opportunity to increase your brand exposure and add additional influence to your online marketing campaign prior to the event. You provide the ad creative, we take care of the rest!

How Does It Work?
  1. Buyer visits National Hardware Show.com: Our Marketing attracts over 117,000 unique visitors to National Hardware Show.com year-round!
  2. Ad campaign activates: Each qualified site visitor leaves our website with a special National Hardware Show identifier tag (cookie). Your co-branded digital ad campaign is then set to re-market to the National Hardware Show cookie on other content/social sites.
  3. Buyer is targeted with your ad and linked back to your website: We place the bid to ensure the buyer is served your banner ad on available content/social websites. Your ad links back to your National Hardware Show Showroom. You gain access to a buyers’ contact information when they add you to their My Show Planner.
Remarketing


remarketing pricing


remarketing specs

Welcome Ad:

Download Reservation Form

A 600 x 500 pixel banner image

  • Gain the attention of each person who comes to the National Hardware Website with a Welcome Ad
  • This large, dramatic high-impact banner allows your message to be seen by each unique visitor to the site.
Exclusive Web banner

Welcome Ad Availability

*A red checkcheck box indicates that the item is SOLD.

Month: Availability: Price
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February
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$5,000
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March:
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$5,000
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April:
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$7,000
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May:
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$5,000
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Countdown to the Show

Download Reservation Form

Countdown to the show with attendees as they plan their event. These emails give attendees a preview of what to expect at the show. Feature your new product, announce show specials and stay connected with your buyers before the event!

  • Banner Ad: 200 x 150 banner (gif or jpg ONLY) - limited 3 per issue
  • Text Announcement: 25 word announcement (INCLUDING Company name, booth#, link) - limited 8 per issue
Countdown to the Show

Availability:

*A red checkcheck box indicates that the item is SOLD.

Week of: Yellow Yellow
Issue 1 $1,075 check boxcheck boxcheck box $305 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box
Issue 2 $1,075 check boxcheck boxcheck box $305 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box
Issue 3 $1,075 check boxcheck boxcheck box $305 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box
Issue 4 $1,680 check boxcheck boxcheck box $640 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box
Issue 5 $1,680 check boxcheck boxcheck box $640 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box
Issue 6 $1,680 check boxcheck boxcheck box $640 check boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck boxcheck box

Barcode Email: $2,500

Download Reservation Form

Attendees receive their badge electronically in their inbox! Showcase your ad on this bar code email. Attendees will have your company front and center when they print out their badge to bring to the show!

  • Banner size: 200 x 150 (gif or jpg ONLY)
Barcode

Banner Availability

*A red checkcheck box indicates that the item is SOLD.

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Welcome Email: $5,000-Exclusive

Download Reservation Form

Increase brand awareness and distinguish your company from your competitors with the National Hardware Show Welcome Email. Sent to attendees as they check in at registration, this exclusive email sponsorship is the perfect way to maximize your exposure and leave a lasting impression at the National Hardware Show!

  • Banner size: 600 x 100 (gif or jpg ONLY)
Barcode

Banner Availability

*A red checkcheck box indicates that the item is SOLD.

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Banner Availability : check box
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Page Peel- Homepage: $10,000 SOLD

Download Reservation Form

Showcase your company exclusively with a Page Peel at the top right corner of the NHS Homepage! Buyers mouse over the right corner of the Website which activates a ‘peel back.’

page peel

Page Peel Availability

*A red checkcheck box indicates that the item is SOLD.

Homepage - Page Peel Availability: check box

Industry Edge
Web Banner Advertising

Download Reservation Form

Attract qualified buyers to your company using the National Hardware Show Industry Edge website! Industry Edge serves the hardware industry with daily reporting and analysis of new product trends, industry insights, and business smarts. Browse National Hardware Show Industry Edge Today at industryedge.nationalhardwareshow.com



Banner Availability:

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RED 300 x 250 Banner Ad


Web Banners Red
Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 5,000 Impressions $55 $275
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Level 2 = 10,000 Impressions $55 $550
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Level 3 = 15,000 Impressions $55 $825
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BLUE 300 x 250 Banner Ad


Web Banners Blue
Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 5,000 Impressions $45 $225
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Level 2 = 10,000 Impressions $45 $450
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Level 3 = 15,000 Impressions $45 $675
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ORANGE 300 x 250 Banner Ad


Web Banners orange
Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 5,000 Impressions $40 $200
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Level 2 = 10,000 Impressions $40 $400
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Level 3 = 15,000 Impressions $40 $600
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GREEN 300 x 250 Banner Ad


Web Banners green

Level CPM Rate (Cost Per 1,000 Impressions) Total Cost
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Level 1 = 5,000 Impressions $40 $200
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Level 2 = 10,000 Impressions $40 $400
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Level 3 = 15,000 Impressions $40 $600
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Industry Edge
Exclusive Category Sponsor

Download Reservation Form

Attract qualified buyers to your company using the National Hardware Show Industry Edge website! Industry Edge serves the hardware industry with daily reporting and analysis of new product trends, industry insights, and business smarts. Browse National Hardware Show Industry Edge Today at industryedge.nationalhardwareshow.com

  • Showcase your company web banner exclusively at the top of your buyer's category!
Industry Edge Category

Frequency:
1 Month
3 Months (15% Off)
6 Months (20% Off)
Rate:
$500
$1,275
$2,400


Banner Availability:



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2015 CATEGORY BANNER


Availability:

*A red checkcheck box indicates that the item is SOLD.

Category Aug Sep Oct Nov Dec
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Building Products: check box check box check box check box check box
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Farm & Ranch check box check box check box check box check box
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Hardware & Tools: check box check box check box check box check box
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Homewares: check box check box check box check box check box
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International Sourcing: check box check box check box check box check box
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Inventors Spotlight: check box check box check box check box check box
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Lawn, Garden & Outdoor Living: check box check box check box check box check box
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Paint & Accessories check box check box check box check box check box
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Pet Products: check box check box check box check box check box
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Plumbing & Electrical: check box check box check box check box check box
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Storage & Organization: check box check box check box check box check box
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Tailgate Products: check box check box check box check box check box
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Industry Edge Newsletter

Download Reservation Form

Add frequency to your campaign using the National Hardware Show Industry Edge weekly newsletter. Each newsletter showcases product trends, industry insights, and retail smarts that allow buyers to stay ahead of their customers’ needs. Browse National Hardware Show Industry Edge Today at industryedge.nationalhardwareshow.com

Industry Edge Newsletter

Frequency:
1 Week
3 Weeks (5% Off)
6 Weeks (10% Off)
728 x 90 (RED):
$1,300
$3,705
$7,020
300 x 250 (YELLOW):
$850
$2,430
$4,590
300 x 250 (BLUE):
$500
$1,425
$2,700
300 x 250 (GREEN):
$500
$1,425
$2,700
600 X 250 (SPECIAL REPORT)
$1,800
n/a
$n/a

Special Report Title Deployment Special Report Description
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Product Trends – Back to School 9/16/15 TBD
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Product Trends - 2016 Color Trends 10/21/15 Paint manufacturers will be releasing their top predictions for the year ahead around this time frame. What’s new this year? How will these colors influence design choices? Potential add-ons: Favorite color poll
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Retail Smarts – Professional Development 11/18/15 Build a strong workforce by providing helpful training and mentoring for employees - both full time and seasonal. We share tips and best practices from hardware retailers from across the country. Potential add-ons: Retailer poll on top skills they’d like to gain through work
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Product Trends – 2016 Product Forecast 12/16/15 A preview of expected top performers and categories for the year
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Retail Smarts – Customer Service 1/20/15 January is National “Thank-You” Month. Have you thanked your customers recently? If not, check out these successful customer appreciation tactics that top retailers use. Potential add-ons: Create templates for retailers to use in their customer service efforts
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Product Trends – Top DIY Products 2/17/16 Emerging trends from this market arena ahead of the spring home-improvement rush. Potential partnership opportunity with DIY Network?
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Product Trends – Outdoor Living 3/23/16 Help customers get ready for the warmer climes of spring and summer by investing in top trends for outdoor living. We take a look at what’s hot in each region. Potential add-ons: Interactive map with product images/icons
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Pre-Show Report 4/20/16 TBD.


Banner Availability:


RED BANNER (728 x 90) Availability:

*A red checkcheck box indicates that the item is SOLD.

Month
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September: 2nd 9th 23rd 30th
Availability : SOLD SOLD SOLD SOLD
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October: 7th 14th 28th n/a
Availability: Jenlis OPEN OPEN OPEN
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November: 4th 11th 25th n/a
Availability: OPEN OPEN OPEN OPEN
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December: 2nd 9th 23rd 30th
Availability: OPEN OPEN OPEN OPEN
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2015 YELLOW BANNER (300 x 250) Availability:

*A red checkcheck box indicates that the item is SOLD.

Month
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September: 2nd 9th 23rd 30th
Availability : SOLD SOLD SOLD SOLD
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October: 7th 14th 21st 28th
Availability: OPEN OPEN Leland OPEN
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November: 4th 11th 25th n/a
Availability: Leland OPEN OPEN OPEN
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December: 2nd 9th 23rd 30th
Availability: OPEN OPEN OPEN OPEN
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2015 BLUE BANNER (300 x 250) Availability:

*A red checkcheck box indicates that the item is SOLD.

Month
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September: 2nd 9th 23rd 30th
Availability : SOLD SOLD SOLD SOLD
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October: 7th 14th 21st 28th
Availability: OPEN OPEN Heat Factory OPEN
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November: 4th 11th 25th n/a
Availability: OPEN OPEN OPEN OPEN
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December: 2nd 9th 23rd 30th
Availability: OPEN OPEN OPEN OPEN
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2015 GREEN BANNER (300 x 250) Availability:

*A red checkcheck box indicates that the item is SOLD.

Month
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September: 2nd 9th 23rd 30th
Availability : SOLD SOLD OPEN OPEN
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October: 7th 14th 28th n/a
Availability: OPEN OPEN OPEN OPEN
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November: 4th 11th 25th n/a
Availability: OPEN OPEN OPEN OPEN
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December: 2nd 9th 23rd 30th
Availability: OPEN OPEN OPEN OPEN
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SPECIAL REPORTS (600 x 250) Availability:

*A red checkcheck box indicates that the item is SOLD.

Month
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September 2015: 16th
Availability : OPEN
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October 2015: 21st
Availability: OPEN
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November 2015: 18th
Availability: OPEN
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December 2015: 16th
Availability: OPEN
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January 2016: 20th
Availability: OPEN
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February 2016: 17th
Availability: OPEN
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March 2016: 23rd
Availability: OPEN
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April 2016: 21st
Availability: OPEN

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Product Edge Showroom

Download Reservation Form

Product Edge allows you to showcase your leading-edge products to National Hardware Show buyers through a dynamic, customized, searchable showroom featuring a visual gallery of products. It is THE online source and product directory for the National Hardware Show—and being a part of it is essential for staying in front of buyers and new customers year-round.

Browse Product Edge Today at www.nhsproductedge.com


  • Product Edge Showroom NOW - 5/31/16: $500*
  • Product Edge Showroom NOW - 12/31/16: $950*

*25% Premium Charge for Non-Exhibiting Companies.

Product Edge Categories

OUR REACH: MARKETING PROMOTION



  • Welcome Ad on National Hardware Show website and IndustryEdge Website
  • Banner Ads on National Hardware Show website
  • Monthly Email blast (55,000+)
  • Weekly mention in IndustryEdge Newsletter
  • Quarterly wrap-up email highlighting products
  • Social Media Marketing Campaign
  • Dedicated Promotional page on National Hardware Show website

PRODUCT SHOWROOM INCLUDES:



  • Company contact information
  • 10 unique product images w/descriptions*
  • All 10 products showcased in Product Edge Directory (Search Results)
  • Social Media icons
  • Notified when buyers find your product

*Required: must include 1 new product since the 2015 National Hardware Show