Delegate Profile

Heath Ashenfelter

Job TitleEVP & Chief Merchandising Officer

Company NameMills Fleet Farm


Heath Ashenfelter has over 15 years experience in the hardware/home improvement industry. He is currently EVP and Chief Merchandising Officer at Fleet Farm, and prior to this, spent almost 7 years with True Value Company, most recently as VP and Chief Merchandising Officer. He is an innovative thinker with extensive Lawn & Garden category expertise in both retail and manufacturing capacities.

Conference Sessions

  • The Presidents Council Special Presentation

    May 08, 2019, 09:30 AM - 10:30 AM, N253

    Two lively presentations at the National Hardware Show featuring John Hartmann, President & CEO of True Value Company, and Heath Ashenfalter, EVP & Chief Mercha...

    • Language: English


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