Delegate Profile

Jim Westover

Job TitleVP of Product Development & Sales

Company NameLeisure Systems, Inc. Franchisor of Jellystone Parks


Jim Westover joined Leisure Systems, Inc. (LSI) in 2016.  As Vice President of Product Development and Sales, Jim focuses on growing the company via new franchise sales, increased ancillary revenues, and new vendor partnerships. Jim also provides strategic analytical guidance to franchisees to help them improve their business models and overall profitability.

Prior to joining LSI, Jim spent more than a decade in the franchising industry with Bruster’s Ice Cream and Vocelli’s Pizza. He served in a variety of roles including Director of Finance and Vice President of Operations and helped franchisees reduce their costs and gain operational efficiencies via financial modeling built around food costs, labor utilization, and product pricing.

Since joining the camping industry, Jim has earned his Outdoor Hospitality Management certificate from the National Association of RV Parks & Campgrounds (ARVC) and now teaches financial and business planning classes for ARVC.

Jim earned his BS in accounting from California University of Pennsylvania and his MBA from Seton Hill University (PA).

Conference Sessions

  • Developing with Small Structures; A Panel of Experts

    May 08, 2019, 04:00 PM - 04:50 PM, N115

    This all-star panel of experiential and lifestyle community experts discuss using small structures as a foundation for successful commercial development. See ho...

    • Language: English


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