VIP Buyer Program

  • What is the Channel Leaders Club?
  • Who Qualifies?
  • Why Join?
  • Register Your Interest
  • FAQ's

What is the Channel Leaders Club?

The NHS Channel Leaders Club is an exclusive program for buying executives from the global DIY/home improvement industry’s largest retailers, wholesalers and distributors.

The Program is aligned with the National Hardware Show’s goal of attracting even more qualified attendees to the exhibition. This is an invitation-only program based on purchasing power.

Pre-approved Members can stop by the lounge, where they can take advantage of the VIP amenities, network with peers and recharge, refresh and relax in a private environment. In 2019, more than 1,400 executives from 650+ companies took advantage of this VIP lounge.

Access is invitation-only and restricted to pre-approved buyers. An NHS registration is required. High-volume buyers from all categories of the industry are encouraged to apply to become a Channel Leader.

Click on the “Register Your Interest” tab at the top of the page for more information or to request access.

Who Qualifies?

In order for individuals to qualify as a Channel Leaders Club member, they must be buying executives from the global DIY/home improvement industry’s largest retailers, wholesalers or distributors or be a large chain independent retailer (with 7 stores or more).

If you are a high-volume buyer from all categories of the industry and have buying titles/purchasing power, then register your interest today by clicking on the “Register Your Interest” tab at the top of the page.

Why Join?

The Channel Leaders Club Privileges Include:

  • Exclusive, red badge holder & Show information mailed directly to you in mid-April. Badge is not mailed in advance to International attendees.
  • Custom vendor suggestions by product category
  • Personal concierge for assistance preparing & planning
  • Access to the Channel Leaders Club Lounge
    • Networking Opportunities with industry peers
    • Complimentary continental breakfast & lunch
    • Business Center featuring: Wifi, charging stations & space available for meetings
    • NEW! Special events in the Channel Leaders Club Lounge
  • Private Product Review
    • Get the opportunity to privately review hundreds of select exhibitor products in a private setting away from your competitors.
Enhanced Personalized Recommendations Program

Enhanced Personalized Recommendations Program:

  • Save time & discover new products
  • Efficiently navigate the Show
  • Set up meetings in advance
  • Utilize semi-private meeting space in the CLC Lounge

Discover new products using our online planning tool, My Show, featuring personalized exhibitor & product recommendations based on the product categories you showed interested in when you registered.


With 800+ new exhibitors—we want to make it easy for you! Weekly planning emails beginning 6 weeks out will provide info on show specials, new products, special events & education suggestions to help you plan ahead.

Early Show Floor Access & Pre-show Badge Mailing:

  • Register by early 2020 (exact date TBD) and your badge(s) will be mailed directly to you before the Show. Badge will not be mailed in advance to International NHS attendees.
  • Visit exhibitors on the Show floor at 8:00am before doors open
Explore NEW Products

Explore NEW Products:

  • 83% of the attendees say new products are the PRIMARY reason they attend the Show
  • 100+ products debuting at NHS
  • Get hands-on with every product, at every price-point, in 15+ major home improvement and hardware product categories
  • New Product Launch: Find new products that have not hit the 2020 market with no pre-negotiations or pre-sales. Plus, no exclusives!
Private Product Review
  • Browse the display areas on the Show Floor and view the winning products voted on by a panel of industry experts at the Show
  • New Product World: Discover the newest innovations, products and trends across all product categories

Inventors Spotlight:

  • 150+ inventors/exhibitors
  • Pitch Panels
  • Exclusive program that gives the home improvement & DIY community an inside look at what may be the next big product or service that can revolutionize the home improvement industry.
  • Inventors will have the opportunity to meet with buyers and potential investors and get feedback on their products.

Organized by NHS and partner, United Inventors Association (UIA), the UIA Inventors Spotlight Awards deliver a set of awards created by industry professionals. The Inventors Spotlight Awards recognize the hard work and dedication given to the process of innovation.

Up-to-Date Trends:

Tiny Living @ NHS is dedicated to providing builders, developers, real estate professionals & retailers with the opportunity to connect with DIY professionals and manufacturers showcasing the world’s largest variety of small living products within the core NHS Show Floor segments.

Register Your Interest

Register your interest as a Channel Leaders Club member:

If you’re interested in becoming a Channel Leaders Club member, please complete the form below.

If you have any questions, please contact Andy Olson, Client Relations & Buyer Programs Manager, at


How do I apply for a place in the Channel Leaders Club?

You can apply by clicking on the “Register Your Interest” tab at the top of this page to become a part of the Channel Leaders Club.

What information do I need to provide with my registration?

To complete your registration you will need to provide your full contact details, the product categories you are sourcing and the countries you are interested in sourcing products from. The registration process takes approximately 5 minutes.

What are the qualifying criteria?

In order for individuals to qualify as a Channel Leaders Club member, they must be buying executives from the global DIY/home improvement industry’s largest retailers, wholesalers or distributors or be a large chain independent retailer (with 7 stores or more).

What happens if I have started my registration and want to complete this at a later stage?

If you started a registration but have not yet submitted it, you will be sent an automated email by the system. This email contains a link that will lead you back to where you left off with your registration.

What is included in the Channel Leaders Club Program?

Click on the “Why Join?” tab at the top of this page to discover all that the Channel Leaders Club has to offer you.

What am I committed to do as a Channel Leaders Club member?

As a Channel Leaders Club member, you are committed to:

  • Meeting with as many exhibitors as possible (as relevant to you)
  • Attend the Show for at least two (2) days
  • Scan your badge at least once at the Channel Leaders Club Lounge during the Show
  • Complete post-show surveys

What happens in the Channel Leaders Club Lounge?

The Channel Leaders Club Lounge provides networking opportunities with industry peers. Private meeting space is available upon request, and there is a business center, which features Wi-Fi and charging stations. Complimentary continental breakfast and lunch are served daily along with exclusive special events and incentives for our VIP buyers.

Does the Channel Leaders Club have WIFI?

Yes, the Channel Leaders Club Lounge has Wi-Fi.

How do I change my product categories?

Login to your My Show here to change your product categories.

How do I login?

You should have received an email to activate your account. Once you have, you can login to your My Show account here.

What if I lose my login?

Please reach out to our customer service team at (203) 840-5622.

Why is it important that my product categories are correct?

It is important that your product categories are correct so that you receive personalized recommendations and are matched with the correct exhibitors.

How do I receive my matches/recommendations?

Find out how to receive your matches/recommendations here.

What if I want more matches/recommendations?

You can visit our Recommendation Booths on the Show Floor to receive more matches.

Where is the Channel Leaders Club located?

The Channel Leaders Club is located in the North Hall, Level 2, N245.

What do I need to take to the show?

Please make sure to bring your red badge with you as well as a form of identification. Also, download the app to see all of the events and sessions happening at NHS 2019, the full exhibitor list, and the map of the Show Floor.

When will I receive my red badge holder?

If you qualify as a Channel Leaders Club member, your badge will be mailed to you. If you do not qualify, you may pick up your badge on-site.

What happens if I do not receive my event badge before the show?

Channel Leaders Club members’ badges are sent in the mail prior to the Show. Should you not receive a badge by May 1st, please contact Andy Olson at or come directly to the Channel Leaders Club Lounge at the Show. It opens on Monday, May 4th from 3pm-5pm.

Where can I view the exhibitor list?

You can view the entire 2020 NHS exhibitor list here.

How do I give a testimonial?

Click here for the online testimonial form.

Do I have to attend all the networking functions as a Channel Leader?

We highly encourage every Channel Leader to attend all functions during the show to optimize your networking opportunities.

How do I speak directly with Channel Leaders Club management?

If you wish to speak to someone directly, please reach out to Kim Fox at or at (203) 840-5986. Or please reach out to Andy Olson at or at (203) 807-6643.

  • We’re always on the lookout for the next hot product or trend in our industry, and NHS always delivers. There are many opportunities to gain knowledge at NHS, whether it’s through networking with retailers and vendors from across North America or participating in educational seminars. We always leave energized and full of new ideas.

    – Joel Marks | Vice President of Merchandise | Home Hardware Stores Ltd.

  • The time I got to spend at NHS was AMAZING...I will definitely put this one on my calendar next year.

    — VP of Business Development

  • It is the easiest way to check the American Hardware market in one site, and Las Vegas is a pretty friendly place to arrange the visit for any budget.

    — Merchant

  • Excellent venue for visiting new & existing exhibitors, understanding new trends and gathering information.

    — Category Manager

  • Good place to view trends and new products from vendors I don’t currently work with.

    — VP Procurement

  • Found many outdoor vendors in one spot, more than any other show.

    — Lawn & Garden Buyer


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