Competing Online: Appealing to Multiple Consumer Generations and Pros

Competing Online: Appealing to Multiple Consumer Generations and Pros

May 08, 2018, 02:00 PM - 02:45 PM

Location: NRHA Village Stage

Speaker: Jim Robisch, The Farnsworth Group

More and more shoppers across all market segments and all generations are going online in pursuit of a better shopping experience. This session will present recently released industry research conducted by The Farnsworth Group and the North American Retail Hardware Association on what consumers and pros expect online. Learn how often customers are shopping online for home improvement products, how websites are used and how expectations differ among generations and market segments. A solid online strategy is a critical component of how independents go to market. This session is a must for anyone addressing the challenges going online.


  • Jim Robisch


    Senior Partner

    The Farnsworth Group

    Jim Robisch is senior partner of The Farnsworth Group, a market research and strategy consulting firm that specializes in the hardware, home...

Event Type

  1. Type of Event NRHA Stage Session

Countdown to the National Hardware Show

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